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This training is aimed at salespeople of all levels, who want to increase their ability to influence the decisions of their customers (although it can also be very interesting for those who have to make the internal sale of their projects or ideas), and increase their chances of getting a yes.
The training is based on real data. In behavioral psychology studies conducted by psychologist Robert Cialdini, Ph.D., psychologist and Nobel Prize-winning economist Daniel Kahneman, and behavioral psychologist and MIT professor Dan Ariely.
It explores in detail how it works and how to use the mechanism of “The resemblance”, to get customers to see us with better eyes, and that conditions them in favor of what we are going to propose.
A copy of the form must be printed memocard for each participant (recommended on cardboard, size DIN A5)
Participants should be asked to bring their laptop (for the “Googling” exercise) (if they don't have a laptop, make sure they have a cell phone, so they can search the Internet).
395,00 €
(+ VAT, in Spain)
Duration: 90 minutes.
Methodology: 1 group exercise, 1 in pairs and 1 individual.
Trainer's guide
PowerPoint of support
1 OnePager for the managers with the summary, to follow up
1 action plan form
1 card memocard for participants