Create bonds of affinity

Influencing customers

Help your sales teams know how to influence their customers' subconscious to increase the likelihood that they will say yes.

Target audience

This training is aimed at salespeople of all levels, who want to increase their ability to influence the decisions of their customers (although it can also be very interesting for those who have to make the internal sale of their projects or ideas), and increase their chances of getting a yes.

Summary of contents

The training is based on real data. In behavioral psychology studies conducted by psychologist Robert Cialdini, Ph.D., psychologist and Nobel Prize-winning economist Daniel Kahneman, and behavioral psychologist and MIT professor Dan Ariely.

It explores in detail how it works and how to use the mechanism of “The resemblance”, to get customers to see us with better eyes, and that conditions them in favor of what we are going to propose.

  • IconA copy of the form must be printed memocard for each participant (recommended on cardboard, size DIN A5)
  • IconParticipants should be asked to bring their laptop (for the “Googling” exercise) (if they don't have a laptop, make sure they have a cell phone, so they can search the Internet).

395,00 

(+ VAT, in Spain)

Training information

  • IconDuration: 90 minutes.
  • IconMethodology: 1 group exercise, 1 in pairs and 1 individual.

Material included

  • IconTrainer's guide
  • IconPowerPoint of support
  • Icon1 OnePager for the managers with the summary, to follow up
  • Icon1 action plan form
  • Icon1 card memocard for participants

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