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This training is aimed at salespeople of all levels, who want to increase their ability to influence the decisions of their customers (although it is also very interesting for those people who have to make the internal sale of their projects or ideas). It is the first in the series of 3, although it can be given independently.
The training is based on real data. In behavioral psychology studies conducted by psychologist Robert Cialdini, Ph.D., psychologist and Nobel Prize-winning economist Daniel Kahneman, and behavioral psychologist and MIT professor Dan Ariely.
It explains the two systems our brains use to make decisions, and how we can influence the subconscious mechanisms customers use to decide whether they like something or not (or need it or not), so that their intuition leads them to think they do.
It explores in detail how the mechanism of mental activation works and how to use it to condition the perception that customers will have of our proposals, and the role that emotions play in decision making, and how to create a positive current between salesperson and customer from the very beginning.
The importance of doing so in an ethical, not manipulative, manner is emphasized. And the difference is clearly explained.
Print out exercise sheets (1 copy of each for each person)Print cards memocard (1 copy of each for each person)Flip-chart and markers
Purchase the training.
Sign up for a free 2-hour TTT session, to solve all your doubts.
You will receive the call for applications by e-mail
695,00 €
(+ VAT, in Spain)
Classroom: 8 hoursMethodology: 1 role play, 5 group exercises and 2 individual exercises.Trainer's guidePowerPoint of support1 OnePager with the summary, to follow up4 tokens memocard for participants2 exercise sheets1 action plan form1 session of Train The Trainer of 2 hours to solve all the doubts you may have.
