We explain the psychological mechanism of “Social Approval”, and how it affects people's decisions and behaviors.

We practice how to use it in different day-to-day situations, to make it easier for others to be more willing to do what we ask them to do (reducing their level of uncertainty about whether or not to do something, and increasing their sense of security, or need, to do it).

We reinforce the importance of using it in an ethical, non-manipulative manner.