The training is based on real data. In behavioral psychology studies conducted by psychologist Robert Cialdini, Ph.D., psychologist and Nobel Prize-winning economist Daniel Kahneman, and behavioral psychologist and MIT professor Dan Ariely.

It explains the two systems our brains use to make decisions, and how we can influence the subconscious mechanisms customers use to decide whether they like something or not (or need it or not), so that their intuition leads them to think they do.

It explores in detail how it works and how to use the mechanism of mental activation to condition the perception that customers will have of our proposals.