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This training is aimed at salespeople of all levels, who want to increase their ability to influence the decisions of their customers (although it can also be very interesting for those who have to make the internal sale of their projects or ideas). It is the continuation of training 1 and 2 with the same name, although it can be done independently.
The training is based on real data: the behavioral psychology studies conducted by psychologist Robert Cialdini, Ph.D., psychologist and Nobel laureate in economics Daniel Kahneman, and behavioral psychologist and MIT professor Dan Ariely, Ph.D. The training is based on real data: the behavioral psychology studies conducted by psychologist Robert Cialdini, psychologist and Nobel laureate in economics Daniel Kahneman, and behavioral psychologist and MIT professor Dan Ariely.
In this session, the principles of “Social Approval”, “Imperfection”, “Scarcity” and “Reciprocity” are explained and worked on.
Participants are taught how to identify them in every sales situation, and how to use them to persuade customers and increase the likelihood that they will say yes.
The importance of doing so in an ethical, not manipulative, manner is emphasized. And the difference is clearly explained.
Print out exercise sheets (1 copy of each for each person)Print cards memocard (1 copy of each for each person)Flip-chart and markersOne computer is required for each subgroup to be formed.
Purchase the training.
Sign up for a free 2-hour TTT session, to solve all your doubts.
You will receive the call for applications by e-mail
695,00 €
(+ VAT, in Spain)
Classroom: 8 hoursMethodology: 6 group exercises and 1 individual exercise.Trainer's guidePowerPoint of support1 OnePager with the summary, to follow up3 tokens memocard for participants2 exercise sheets1 action plan form1 session of Train The Trainer of 2 hours to solve all the doubts you may have.
